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D&AD New Blood Awards 2021 Fossil Brief
My Subway Sub
In a hilarious new Subway commercial pro basketball stars, Draymond Green and Jayson Tatum join forces with Subway
to build their favorite Signature Sandwiches as they feud with each other for viewers who can get inspired to make their own subs.
My creative partners and I worked on this idea accross the brainstorming stage from the first brief
and through the evolution of this campaign until my internship ended.
TV Spot/Social Media
But customers need not worry about having enough options to develop their own favorites, since Subway says its array
of ingredients allow guests to develop 1.58 billion unique meal combinations.
Sharing their combinations with
an unique offer on social media allows basketball and sandwich fans
to join the players in building their own favorite footlongs and share their combinations on social media with the hashtag #MySubwaySub.
UEG LA Vice President: Josh Barnes
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