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D&AD New Blood Awards 2021 Fossil Brief
A Smarter Small Talk
People can be bored at the beginning of a conversation when they're at a social gathering so I conceived a project on my side
an interaction to help for the brand identity to give the audience another reason to pick a Bud.
Product Innovation/Social Media/OOH Billboards & Design
We created ice-breakers in the beer caps with an ink to be able to see as well during the night.
Instagram stories will show how a good mood maker with an ice-breaker can be.
Tinder ads will give users creative ways to start conversations...
that’ll actually get a response.
Bars and restaurants will carry the new Ice-Breaker Bud
and owners can bring in new business via gamified events.
Twitter users will be asked how ice-breakers affected their life confidence.
OOH ads show the final results of using
an ice-breaker in different situations.
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